The lab

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Our “Lab” was born for finding a better way to grow the brands and businesses through innovation. Unexpectedly fresh and remarkably clear, we help brands to radar the opportunities and the breaking-through solutions in different perspectives. We devote ourselves for forward-leaning companies who question themselves and who do not hesitate to innovate.

 

World experts in innovative marketing 
and brand psychoanalysis

“The Lab” now allows you to discover its range of expertises

 

International and academic expertise: LCA consulting is composed of professors, researchers, psychoanalysts, and teachers in European and American Business Schools and Universities. This is what differentiates our laboratory from other consulting agencies. Our cutting- edge researches are published in academic journals, like in Harvard Business School Collection Case, and it is incorporated into our consulting and training materials. Our expertise are innovation, brand psychoanalysis, active web listening and experiential marketing. We also run a dedicated agency in Street Marketing™ and alternative marketing : www.streetmarketing.buzz


Street Marketing™ and Alternative Marketing. Visit www.streetmarketing.buzz

We assist your team in a strategic and operational advertising in streets. We offer you a comprehensive analysis on the personality of your company to conceptualize alternative marketing campaigns in the street, adapted to your brand. Operation of alternative marketing costs an average of 6 times less than a campaign called “classic” but turns out to be much more effective!

Brand Psychoanalysis

Brand psychoanalysis is a method used to define the evolution of your company throughout its history. It will offer you a fresh perspective between marketing and psychoanalysis. The goal is to prepare your future better by studying the past. The analysis is refined according to the "archogenesis" and "BMA" methods invented by Saverio Tomasella, one of our scientific experts.

Innovation

Sometimes just a question, “How to boost your competitive advantages by being at the forefront of innovation?” We work in your business with innovative training to make your employees more creative. We also provide trend analysis.

Web listening and Buzz Marketing

Listen and act on your web e-reputation to serve the best interests of your company on the global network. With our exclusive partner Freedata Labs, the market leader in image analysis on Internet, you will benefit from a strong experience in analysis and consulting.

Experiential Marketing

“We will undress our sellers to boost our sales”, said the founder of Abercrombie & Fitch before the success that we know. We refer and assist your sales areas through more sensory and innovation. The idea is not to innovate on the product range but on the way to re-enchant your point of sale.

 

About

International and academic expertise: this is what differentiates our laboratory from other consulting agencies. LCA Consulting is composed of professors, researchers, psychoanalysts, and teachers in American and European Universities. The fruits of our cutting-edge research is published in academic journals, and it is incorporated into our consulting and training materials.

Our specialties are Street Marketing™ and alternative marketing, innovation, brand psychoanalysis, active web listening and experiential marketing.

 

GET IN TOUCH

  • France offices
    Nice : 8 rue d'Alger, Nice, 06000
    Tel : +33 (0)4.93.80.57.23
  • Paris 8ème
    Tel : +33 (0)9.82.24.61.98
  • USA office
    34706 N 137th st. Scottsdale, AZ 85262, USA
    Tel : +1 (310) 498-7596
  • Dubai Office
    In partnership with SM&B, Street Marketing and Buzz, Prism Tower, Business Bay Area,
    PO BOX 215984
    Dubai - United Arab Emirates